Talking about Competitor Analysis and Focus Groups for my GP

For my Graduation Project, I will be conducting a Competitor Analysis and Focus Group for my GP.

Why I conduct this methods is because I want to understand more about card games. Using SWOT Analysis to understand my market rivals.

Strength, Weakness, Opportunities and Threats

My competitor will be CD PROJEKT creator of the popular game series: The Witcher. Why I choose them is because their mechanic of their card game: Gwent is about the same as mine. So using them as my competitor make sense.

This is how I conduct:

Strengths:

- What advantages does your organization have?

How this card game gain its popularity is by the main game where the main character of the game can wonder around the place challenging NPC (non-playable character) in a game of cards. Players like the concept and the developers make this card game into reality.

- What do you do better than anyone else?

All the characters in the card are characters from the game. Players can enjoy the game using their favorite characters and win the game.

- What unique or lowest-cost resources can you draw upon that others can't?

The game is free and the card you going to collect is also free because the developer want their consumer to join the game and making the game fair without overpowered card.

- What do people in your market see as your strengths?

Even thought the game is free, this game has a lot of sponsor to promote the game. Making this game quite popular in the west.

Weaknesses:

- What could you improve?

This game is not popular in Asia. Asian will know this card game if they played the game: The Witcher.

- What should you avoid?

This game should avoid making it a fast pace game because this game required the players to think and plan their moves to win.

- What are people in your market likely to see as weaknesses?

The game is free so people might be afraid that the game won't gain any money from it when it's very popular.

- What factors lose you sales?

It won't get any profits from the game. Making the company to lose money.

Opportunities:

- What good opportunities can you spot?

The card game has potential to go even further. Not only using the game character, they can even create a new faction with a new game play to make the game interesting.

- What interesting trends are you aware of?

More and more games has been transfer to digital format and some has transfer to the mobile phones maybe this game can do the same thing. So that people can play this game everywhere they go.

Threats:

- What obstacles do you face?

Not many people play this game because of the other popular card game. This game has been shadowed by the other popular card games but it has slowly increasing of popularity.

- What are your competitors doing?

Making both physical and digital form of the card game. Making them profit from every angle. Even though their game is free, people can buy the cards they want from others or from the game using actual cash.

- Do you have bad debt or cash-flow problems?

Not currently because of their main game: The Witcher. The game has a lot of Downloadable Content and the game has 3 titles which has good reviews. A lot of westerns like this game and when the card game has it's own game, people go crazy for it.

- Could any of your weaknesses seriously threaten your business?

Because of the game is well known in the west, Asia countries is not aware of this game but from the internet, this game has grown its popularity in the east and more people know about this game and it's card game.

What I intend to do?

I would like to do a SWOT for my card game too but I need more information about the players first. So I have decide to do a focus group to understand my audience. I will find a mixture of genders for my findings because I want to know both genders thoughts. The people inside the group will consist of people who are not interested in card game too. Why? Because I also want to know their thoughts about playing card games. Maybe this could help me to find out more?